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Synthetic Data

A definition from the GenAI for Business glossary.

Synthetic data is artificially generated rather than collected from real users. It mimics real-world patterns while protecting privacy and allowing controlled experimentation. For example, a retail firm might create synthetic customer reviews to train sentiment-analysis models without exposing real identities. It's vital for research, testing, and model robustness.

Want the full picture? This term comes from GenAI for Business, a complete free book on generative AI strategy and implementation by Prof. Shubin Yu (HEC Paris).
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