Prompt Engineering
The craft of designing inputs (prompts) to guide AI models toward better results. Good prompts are clear, specific, and structured. They may include roles ("You are a marketing analyst"), examples, or constraints ("Answer in two bullet points"). Advanced methods include:
- Chain of Thought (CoT): Ask the model to reason step-by-step.
- Tree of Thought (ToT): Explore multiple reasoning paths before deciding.
- Self-Consistency: Generate several answers and choose the best.
Want the full picture? This term comes from GenAI for Business, a complete free book on generative AI strategy and implementation by Prof. Shubin Yu (HEC Paris).