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Prompt Engineering

A definition from the GenAI for Business glossary.

The craft of designing inputs (prompts) to guide AI models toward better results. Good prompts are clear, specific, and structured. They may include roles ("You are a marketing analyst"), examples, or constraints ("Answer in two bullet points"). Advanced methods include:

Want the full picture? This term comes from GenAI for Business, a complete free book on generative AI strategy and implementation by Prof. Shubin Yu (HEC Paris).
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