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Context Engineering

A definition from the GenAI for Business glossary.

Context engineering is about designing the environment the AI uses to think and respond. It includes what background information, examples, or roles you give the model. Good context engineering turns a general AI into a domain-aware assistant, for instance, providing company tone guidelines or past customer interactions as context before generation.

Want the full picture? This term comes from GenAI for Business, a complete free book on generative AI strategy and implementation by Prof. Shubin Yu (HEC Paris).
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